We're curious, creative, collaborative, and passionate about circular change

ABOUT US

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Heléne Riihonen

INNOVATOR, STRATEGIST & DESIGN LEADER

Heléne Riihonen is a senior innovator, future strategist, and design leader with 20+ years of experience at the intersection of creative leadership, strategic foresight, innovation and circular business design.

At H&M Group, she held several senior leadership roles, building and leading multidisciplinary teams exploring circular business models and service-based models, as well as leading global store concept development.

Heléne believes the future can be designed, and approaches her work with curiosity, openness, and a strong belief in collaboration. She brings people together to turn ambition into action.

helene@sylvastudiosthlm.com

+46 (0)73 698 97 80

Black and white photo of a woman with curly hair wearing a collared shirt and layered necklaces, standing in front of shelves.

STRATEGIST & BUSINESS DEVELOPER

Anna Wallén

Anna Wallén is a senior business developer and strategist with nearly 20 years of experience across innovation, branding, business development and marketing.

She has led a wide range of complex projects - from insight and strategic direction to brand developments, innovation portfolios, concept developments and exploratory innovation projects.

Having worked for smaller fashion players to larger companies such as H&M Group and Electrolux, Anna is known for turning strategies into tangible outcomes. Her passion lies in finding the sweet spot between sustainable progress and strong business value.

+46 (0)70 719 29 05

anna@sylvastudiosthlm.com